Economics Report - The Evolution of Online Shopping

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Bowman	Ed	From	ShopperTrak	Special	University	also	and	because	bought
businesses	continuing	ever	in	is	new	now	of	or
sales	selling	some	to	told	traditional

VOA Learning English, this is the Economics Report in English. Americans are buying more products and services than before through the Internet. And the popularity of online is likely to spread to other countries. Online sales represent as much as one-tenth of all retail sales the United States. Experts say online shopping hit records both November and December. Fifty-seven percent of Americans have something electronically. This has led traditional stores to seek ways to keep their customers loyal. Store owners worry growth in online sales will hurt their business. Cornell marketing professor Ed McLaughlin says they should be worried any products that can be sold online, will be. McLaughlin says traditional stores can keep their customers by goods like clothing, which buyers may want to see try on before purchasing. He says the stores could offer things that are difficult to ship. He says stores can please customers by offering to set up repair electronic products. Bill Martin is the founder of . His business helps stores learn about their customers. He us that traditional stores offer a social experience that people enjoy. He says there is still a lot emotion in the buying decision, and it is hard get that emotional feeling from shopping online. So there still a place for "--brick-and-mortar--" stores. Bill Martin says stores can provide goods to buyers faster than online . And some retailers use their websites to persuade people visit their stores. For VOA Learning English, I'm Laurel (Adapted from a radio program broadcast 21Dec2012)

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